{"id":1447,"date":"2023-03-02T09:01:20","date_gmt":"2023-03-02T08:01:20","guid":{"rendered":"https:\/\/mikamondo.de\/trends-in-pr\/"},"modified":"2023-03-02T09:33:29","modified_gmt":"2023-03-02T08:33:29","slug":"trends-in-pr","status":"publish","type":"post","link":"https:\/\/mikamondo.de\/en\/trends-in-pr\/","title":{"rendered":"Trends in PR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1447\" class=\"elementor elementor-1447 elementor-1435\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bf52f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bf52f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ced46a\" data-id=\"6ced46a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ef5dbf elementor-widget elementor-widget-image\" data-id=\"0ef5dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"728\" height=\"751\" src=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2.png\" class=\"attachment-full size-full wp-image-580\" alt=\"Mika-Mondo_Logo-Weiss\" srcset=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2.png 728w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2-291x300.png 291w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9627dd6 umfrage elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9627dd6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c94994\" data-id=\"1c94994\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97f5823 elementor-nav-menu__align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"97f5823\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-97f5823\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-615\"><a href=\"https:\/\/mikamondo.de\/en\/\" class=\"elementor-item\">Mika Mondo<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-620\"><a href=\"https:\/\/mikamondo.de\/en\/#aboutus\" class=\"elementor-item elementor-item-anchor\">About us<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1033\"><a href=\"https:\/\/mikamondo.de\/en\/pr-packages\/\" class=\"elementor-item\">Packages<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-622\"><a href=\"https:\/\/mikamondo.de\/en\/#request\" class=\"elementor-item elementor-item-anchor\">Request<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-623\"><a href=\"https:\/\/mikamondo.de\/en\/#services\" class=\"elementor-item elementor-item-anchor\">Services<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2232\"><a href=\"https:\/\/mikamondo.de\/en\/newsroom\/\" class=\"elementor-item\">Newsroom<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2228\"><a href=\"https:\/\/mikamondo.de\/en\/public-relations-trends-for-2024\/\" class=\"elementor-sub-item\">Whitepaper<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-625\"><a href=\"https:\/\/mikamondo.de\/en\/blog\/\" class=\"elementor-item\">Blog<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1496\"><a href=\"https:\/\/mikamondo.de\/en\/faq\/\" class=\"elementor-item\">FAQ<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-7 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item wpml-ls-first-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-7-de\"><a href=\"https:\/\/mikamondo.de\/\" title=\"Switch to German\" aria-label=\"Switch to German\" role=\"menuitem\" class=\"elementor-item\"><img decoding=\"async\"\n            class=\"wpml-ls-flag lazyload\"\n            data-src=\"https:\/\/mikamondo.de\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/de.png\"\n            alt=\"German\"\n            \n            \n src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 18px; --smush-placeholder-aspect-ratio: 18\/12;\" \/><\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-97f5823\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-615\"><a href=\"https:\/\/mikamondo.de\/en\/\" class=\"elementor-item\" tabindex=\"-1\">Mika Mondo<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-620\"><a href=\"https:\/\/mikamondo.de\/en\/#aboutus\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">About us<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1033\"><a href=\"https:\/\/mikamondo.de\/en\/pr-packages\/\" class=\"elementor-item\" tabindex=\"-1\">Packages<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-622\"><a href=\"https:\/\/mikamondo.de\/en\/#request\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Request<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-623\"><a href=\"https:\/\/mikamondo.de\/en\/#services\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Services<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2232\"><a href=\"https:\/\/mikamondo.de\/en\/newsroom\/\" class=\"elementor-item\" tabindex=\"-1\">Newsroom<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2228\"><a href=\"https:\/\/mikamondo.de\/en\/public-relations-trends-for-2024\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Whitepaper<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-625\"><a href=\"https:\/\/mikamondo.de\/en\/blog\/\" class=\"elementor-item\" tabindex=\"-1\">Blog<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1496\"><a href=\"https:\/\/mikamondo.de\/en\/faq\/\" class=\"elementor-item\" tabindex=\"-1\">FAQ<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-7 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item wpml-ls-first-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-7-de\"><a href=\"https:\/\/mikamondo.de\/\" title=\"Switch to German\" aria-label=\"Switch to German\" role=\"menuitem\" class=\"elementor-item\" tabindex=\"-1\"><img decoding=\"async\"\n            class=\"wpml-ls-flag lazyload\"\n            data-src=\"https:\/\/mikamondo.de\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/de.png\"\n            alt=\"German\"\n            \n            \n src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 18px; --smush-placeholder-aspect-ratio: 18\/12;\" \/><\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b19b9f5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b19b9f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d4bb8b\" data-id=\"0d4bb8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d3da0 elementor-widget elementor-widget-image\" data-id=\"55d3da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"500\" data-src=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2023\/03\/Mika-Mondo_Beitrag_PR-Trends.jpg\" class=\"attachment-full size-full wp-image-1440 lazyload\" alt=\"Mika-Mondo_Beitrag_PR-Trends\" data-srcset=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2023\/03\/Mika-Mondo_Beitrag_PR-Trends.jpg 2000w, https:\/\/mikamondo.de\/wp-content\/uploads\/2023\/03\/Mika-Mondo_Beitrag_PR-Trends-300x75.jpg 300w, https:\/\/mikamondo.de\/wp-content\/uploads\/2023\/03\/Mika-Mondo_Beitrag_PR-Trends-1024x256.jpg 1024w, https:\/\/mikamondo.de\/wp-content\/uploads\/2023\/03\/Mika-Mondo_Beitrag_PR-Trends-768x192.jpg 768w, https:\/\/mikamondo.de\/wp-content\/uploads\/2023\/03\/Mika-Mondo_Beitrag_PR-Trends-1536x384.jpg 1536w\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2000px; --smush-placeholder-aspect-ratio: 2000\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89fec11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89fec11\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9e0af8\" data-id=\"f9e0af8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3634728 elementor-widget elementor-widget-elementskit-heading\" data-id=\"3634728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Trends in PR<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b725c5 elementor-widget elementor-widget-text-editor\" data-id=\"5b725c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Trends in PR<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The public relations (PR) industry is in a constant state of change, especially in times of digitalisation. New technologies and digital communication tools offer more and more possibilities to make the work of PR agencies more effective and efficient. In the following, some trends in PR are presented and the role of digital communication tools is explained.<\/span><\/p>\n<p><b>Gaining trust through authentic communication<br \/>\n<\/b><span style=\"font-weight: 400;\">Trust is the be-all and end-all in PR work. Authentic and transparent communication is the key to gaining and maintaining the trust of target groups. Digital communication tools such as social media channels and blogs offer the possibility to communicate quickly and directly with the target groups and to find out their opinions and needs.<\/span><\/p>\n<p><b>Integrating influencer marketing<br \/>\n<\/b><span style=\"font-weight: 400;\">Influencer marketing is one of the most important trends in the PR industry. By cooperating with influential personalities, brands can achieve a wider reach and address their target groups in a targeted manner. Digital communication tools such as Instagram, YouTube or TikTok offer the possibility here to distribute content quickly and effectively and to achieve a high level of interaction.<\/span><\/p>\n<p><b>Create interactive content<br \/>\n<\/b><span style=\"font-weight: 400;\">Interactive content such as infographics, videos or podcasts are becoming increasingly popular. By integrating interactive elements into communication, PR agencies can increase the attention of target groups and engage them more. Digital communication tools such as Adobe Creative Cloud or Canva offer the possibility to create content quickly and easily.<\/span><\/p>\n<p><b>Increased focus on data-based PR<br \/>\n<\/b><span style=\"font-weight: 400;\">Data-based PR is becoming increasingly important to measure and improve the effectiveness of PR measures. By using digital communication tools such as Google Analytics or social media analysis tools, PR agencies can gain valuable insights into user behavior and target group interactions and adapt communication strategies accordingly.<\/span><\/p>\n<p><b>Automation of PR processes<br \/>\n<\/b><span style=\"font-weight: 400;\">The automation of PR processes through the use of digital communication tools such as chatbots or automation software can significantly facilitate the work of PR agencies. By automating repetitive tasks, employees can concentrate on important strategic tasks.<\/span><\/p>\n<p><b>Agile working methods<br \/>\n<\/b><span style=\"font-weight: 400;\">Agile working methods such as Scrum or Kanban are becoming increasingly popular in the PR industry. Digital communication tools such as Trello or Asana offer the possibility to organize teams and manage projects effectively. By using agile working methods, PR agencies can react faster to changes and make their work more effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In summary, digital communication tools have a significant impact on the work of PR agencies. They offer opportunities to work faster and more efficiently, and to respond more specifically to the needs of clients.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b90634 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b90634\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78bf6fd\" data-id=\"78bf6fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a730d8 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"3a730d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/mikamondo.de\/en\/pr-in-the-dach-region\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">PR in the DACH region<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/mikamondo.de\/en\/2023-is-the-year-of-pr-executives-and-teams\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">2023 is the year of PR executives and teams<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2252497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2252497\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-04b43b4\" data-id=\"04b43b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88690d5 elementor-nav-menu__align-start elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"88690d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-88690d5\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-628\"><a href=\"https:\/\/mikamondo.de\/en\/imprint\/\" class=\"elementor-item\">Imprint<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-627\"><a href=\"https:\/\/mikamondo.de\/en\/data-policy\/\" class=\"elementor-item\">Data policy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-626\"><a href=\"https:\/\/mikamondo.de\/en\/terms-and-conditions\/\" class=\"elementor-item\">Terms and conditions<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-88690d5\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-628\"><a href=\"https:\/\/mikamondo.de\/en\/imprint\/\" class=\"elementor-item\" tabindex=\"-1\">Imprint<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-627\"><a href=\"https:\/\/mikamondo.de\/en\/data-policy\/\" class=\"elementor-item\" tabindex=\"-1\">Data policy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-626\"><a href=\"https:\/\/mikamondo.de\/en\/terms-and-conditions\/\" class=\"elementor-item\" tabindex=\"-1\">Terms and conditions<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f86caee\" data-id=\"f86caee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f749ed elementor-widget elementor-widget-text-editor\" data-id=\"1f749ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"color_11\">Mika Mondo GmbH<\/span><br \/>\n<span class=\"color_11\">Markgrafenstra\u00dfe 36<br \/>\n10117 Berlin<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-aa30649\" data-id=\"aa30649\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f23bd3 elementor-widget elementor-widget-text-editor\" data-id=\"2f23bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>hello@mikamondo.com<br \/>\n+49 30 2576 2050<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3c35dd7\" data-id=\"3c35dd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a130f96 elementor-shape-circle e-grid-align-mobile-center e-grid-align-left e-grid-align-tablet-center elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"a130f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0e3c345\" href=\"https:\/\/de.linkedin.com\/company\/mikamondo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-product-hunt elementor-repeater-item-ab11d2c\" href=\"https:\/\/piabo.net\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Product-hunt<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-product-hunt\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trends in PR Trends in PR The public relations (PR) industry is in a constant state of change, especially in times of digitalisation. New technologies and digital communication tools offer more and more possibilities to make the work of PR agencies more effective and efficient. In the following, some trends in PR are presented and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1244,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9,1],"tags":[],"class_list":["post-1447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-unkategorisiert"],"_links":{"self":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/1447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/comments?post=1447"}],"version-history":[{"count":5,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/1447\/revisions"}],"predecessor-version":[{"id":1463,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/1447\/revisions\/1463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/media\/1244"}],"wp:attachment":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/media?parent=1447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/categories?post=1447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/tags?post=1447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}