{"id":1478,"date":"2023-03-06T12:19:26","date_gmt":"2023-03-06T11:19:26","guid":{"rendered":"https:\/\/mikamondo.de\/?p=1478"},"modified":"2023-06-27T18:03:38","modified_gmt":"2023-06-27T16:03:38","slug":"2023-is-the-year-of-pr-executives-and-teams","status":"publish","type":"post","link":"https:\/\/mikamondo.de\/en\/2023-is-the-year-of-pr-executives-and-teams\/","title":{"rendered":"2023 is the year of PR executives and teams"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1478\" class=\"elementor elementor-1478 elementor-1465\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bf52f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bf52f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ced46a\" data-id=\"6ced46a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ef5dbf elementor-widget elementor-widget-image\" data-id=\"0ef5dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"728\" height=\"751\" src=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2.png\" class=\"attachment-full size-full wp-image-580\" alt=\"Mika-Mondo_Logo-Weiss\" srcset=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2.png 728w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2-291x300.png 291w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9627dd6 umfrage elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9627dd6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c94994\" data-id=\"1c94994\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97f5823 elementor-nav-menu__align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"97f5823\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-97f5823\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-615\"><a href=\"https:\/\/mikamondo.de\/en\/\" class=\"elementor-item\">Mika Mondo<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-620\"><a href=\"https:\/\/mikamondo.de\/en\/#aboutus\" class=\"elementor-item elementor-item-anchor\">About us<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1033\"><a href=\"https:\/\/mikamondo.de\/en\/pr-packages\/\" class=\"elementor-item\">Packages<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-622\"><a href=\"https:\/\/mikamondo.de\/en\/#request\" class=\"elementor-item elementor-item-anchor\">Request<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-623\"><a href=\"https:\/\/mikamondo.de\/en\/#services\" class=\"elementor-item elementor-item-anchor\">Services<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2232\"><a href=\"https:\/\/mikamondo.de\/en\/newsroom\/\" class=\"elementor-item\">Newsroom<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2228\"><a href=\"https:\/\/mikamondo.de\/en\/public-relations-trends-for-2024\/\" class=\"elementor-sub-item\">Whitepaper<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-625\"><a href=\"https:\/\/mikamondo.de\/en\/blog\/\" class=\"elementor-item\">Blog<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1496\"><a href=\"https:\/\/mikamondo.de\/en\/faq\/\" class=\"elementor-item\">FAQ<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-7 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item wpml-ls-first-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-7-de\"><a href=\"https:\/\/mikamondo.de\/\" title=\"Switch to German\" aria-label=\"Switch to German\" role=\"menuitem\" class=\"elementor-item\"><img decoding=\"async\"\n            class=\"wpml-ls-flag lazyload\"\n            data-src=\"https:\/\/mikamondo.de\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/de.png\"\n            alt=\"German\"\n            \n            \n src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 18px; 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--smush-placeholder-aspect-ratio: 18\/12;\" \/><\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b19b9f5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b19b9f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d4bb8b\" data-id=\"0d4bb8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d3da0 elementor-widget elementor-widget-image\" data-id=\"55d3da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"500\" data-src=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2023\/03\/Mika-Mondo_Beitrag_PR-Fuehrungskraft.jpg\" class=\"attachment-full size-full wp-image-1473 lazyload\" alt=\"Mika-Mondo_Beitrag_PR-Fu\u0308hrungskraft\" data-srcset=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2023\/03\/Mika-Mondo_Beitrag_PR-Fuehrungskraft.jpg 2000w, https:\/\/mikamondo.de\/wp-content\/uploads\/2023\/03\/Mika-Mondo_Beitrag_PR-Fuehrungskraft-300x75.jpg 300w, https:\/\/mikamondo.de\/wp-content\/uploads\/2023\/03\/Mika-Mondo_Beitrag_PR-Fuehrungskraft-1024x256.jpg 1024w, https:\/\/mikamondo.de\/wp-content\/uploads\/2023\/03\/Mika-Mondo_Beitrag_PR-Fuehrungskraft-768x192.jpg 768w, https:\/\/mikamondo.de\/wp-content\/uploads\/2023\/03\/Mika-Mondo_Beitrag_PR-Fuehrungskraft-1536x384.jpg 1536w\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2000px; --smush-placeholder-aspect-ratio: 2000\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89fec11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89fec11\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9e0af8\" data-id=\"f9e0af8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3634728 elementor-widget elementor-widget-elementskit-heading\" data-id=\"3634728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h1 class=\"ekit-heading--title elementskit-section-title \">2023 is the year of PR executives and teams<\/h1><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b725c5 elementor-widget elementor-widget-text-editor\" data-id=\"5b725c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For years, PR and communications have been grouped under the marketing department. This makes sense as all three functions play a role in shaping the brand, which is ultimately the responsibility of marketing. Additionally, the nature of PR and marketing often involves content creation and communication strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this arrangement can lead to friction between PR and marketing. While marketing is focused on short-term goals of driving demand and generating sales, PR is more concerned with building long-term brand awareness and thought leadership. This can create tension between the two departments, who have different priorities. With the current economic uncertainty and budget cuts, the creation of a Chief Communications Officer or VP of Communications may become a priority for executives in 2023.<\/span><\/p>\n<p><b>Marketing teams are overburdened<br \/>\n<\/b><span style=\"font-weight: 400;\">Marketing departments are already overburdened, with a wide range of responsibilities, including content creation, demand generation, analytics, SEO, product growth, customer success, and even sales. With the current job market, hiring top talent for these roles is also a challenge for marketing leaders.<br \/>\n<\/span><span style=\"font-weight: 400;\">Due to the high workload, marketing departments are often tasked with addressing one-off market opportunities, such as competitor influencer campaigns, which can leave essential PR initiatives behind. When a Chief Revenue Officer or Chief Marketing Officer is primarily focused on demand generation and product growth, communications can fall to the wayside.<\/span><\/p>\n<p><b>Effectiveness through separation of communication and marketing<br \/>\n<\/b><span style=\"font-weight: 400;\">The separation of communications from marketing can improve the effectiveness of both departments. Internal and external communications have become a unified role, with leaders recognizing the importance of strategic internal messaging. The complex nature of modern communications requires strong leadership, collaboration, and a sensitivity to internal and external messages.<\/span><\/p>\n<p><b>Communication and employee retention through internal communication<br \/>\n<\/b><span style=\"font-weight: 400;\">Communications teams need to work closely with HR to ensure accurate internal messaging and maintain a positive company image. The C-suite also relies on communications leaders for strategic counsel on everything from thought leadership to restructuring and societal issues. Crafting a standout communications strategy and securing executive buy-in is a challenging task that requires experience, excellence, and seniority. As news travels faster due to social media, other C-suite members may recognize the value of a Chief Communications Officer to make unilateral communications decisions.<\/span><\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b90634 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b90634\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78bf6fd\" data-id=\"78bf6fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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elementor-element-2252497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2252497\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-04b43b4\" data-id=\"04b43b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88690d5 elementor-nav-menu__align-start elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"88690d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-88690d5\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-628\"><a href=\"https:\/\/mikamondo.de\/en\/imprint\/\" class=\"elementor-item\">Imprint<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-627\"><a href=\"https:\/\/mikamondo.de\/en\/data-policy\/\" class=\"elementor-item\">Data policy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-626\"><a href=\"https:\/\/mikamondo.de\/en\/terms-and-conditions\/\" class=\"elementor-item\">Terms and conditions<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-88690d5\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-628\"><a href=\"https:\/\/mikamondo.de\/en\/imprint\/\" class=\"elementor-item\" tabindex=\"-1\">Imprint<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-627\"><a href=\"https:\/\/mikamondo.de\/en\/data-policy\/\" class=\"elementor-item\" tabindex=\"-1\">Data policy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-626\"><a href=\"https:\/\/mikamondo.de\/en\/terms-and-conditions\/\" class=\"elementor-item\" tabindex=\"-1\">Terms and conditions<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f86caee\" data-id=\"f86caee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f749ed elementor-widget elementor-widget-text-editor\" data-id=\"1f749ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"color_11\">Mika Mondo GmbH<\/span><br \/>\n<span class=\"color_11\">Markgrafenstra\u00dfe 36<br \/>\n10117 Berlin<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-aa30649\" data-id=\"aa30649\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f23bd3 elementor-widget elementor-widget-text-editor\" data-id=\"2f23bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>hello@mikamondo.com<br \/>\n+49 30 2576 2050<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3c35dd7\" data-id=\"3c35dd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a130f96 elementor-shape-circle e-grid-align-mobile-center e-grid-align-left e-grid-align-tablet-center elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"a130f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0e3c345\" href=\"https:\/\/de.linkedin.com\/company\/mikamondo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-product-hunt elementor-repeater-item-ab11d2c\" href=\"https:\/\/piabo.net\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Product-hunt<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-product-hunt\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2023 is the year of PR executives and teams For years, PR and communications have been grouped under the marketing department. This makes sense as all three functions play a role in shaping the brand, which is ultimately the responsibility of marketing. Additionally, the nature of PR and marketing often involves content creation and communication [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1244,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/1478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/comments?post=1478"}],"version-history":[{"count":2,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/1478\/revisions"}],"predecessor-version":[{"id":1520,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/1478\/revisions\/1520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/media\/1244"}],"wp:attachment":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/media?parent=1478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/categories?post=1478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/tags?post=1478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}