{"id":643,"date":"2022-05-09T11:49:11","date_gmt":"2022-05-09T09:49:11","guid":{"rendered":"https:\/\/mikamondo.de\/2022\/05\/09\/the-basics-of-pr\/"},"modified":"2023-03-17T17:51:24","modified_gmt":"2023-03-17T16:51:24","slug":"the-basics-of-pr","status":"publish","type":"post","link":"https:\/\/mikamondo.de\/en\/the-basics-of-pr\/","title":{"rendered":"The basics of PR"},"content":{"rendered":"<p><img decoding=\"async\" width=\"728\" height=\"751\" data-src=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2.png\" alt=\"Mika-Mondo_Logo-Weiss\" data-srcset=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2.png 728w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2-291x300.png 291w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 728px; --smush-placeholder-aspect-ratio: 728\/751;\"><br \/>\n<img decoding=\"async\" width=\"2560\" height=\"853\" data-src=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Beitrag_Einmaleins-Public-Relations-scaled.jpg\" alt=\"Das Einmaleins der PR\" data-srcset=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Beitrag_Einmaleins-Public-Relations-scaled.jpg 2560w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Beitrag_Einmaleins-Public-Relations-300x100.jpg 300w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Beitrag_Einmaleins-Public-Relations-1024x341.jpg 1024w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Beitrag_Einmaleins-Public-Relations-768x256.jpg 768w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Beitrag_Einmaleins-Public-Relations-1536x512.jpg 1536w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Beitrag_Einmaleins-Public-Relations-2048x683.jpg 2048w\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/853;\"><\/p>\n<h2>The basics of PR<\/h2>\n<p>Without a real story, no publication. And unfortunately, it&#8217;s not us who decide what a good story is, but the journalist. And no, even the best contact with a medium won&#8217;t help me place the mediocre story. No PR consultant is going to burn his or her good personal contacts with journalists in an attempt to &#8220;sell&#8221; him or her a story that has no news value.<br \/>\nBut what exactly is newsworthy? Wikipedia outlines it quite simple: &#8220;Newsworthiness always includes the attention value that a news story can generate.&#8221; So far so good. Now every client will tell me, &#8220;My story has great attention value &#8211; after all, I&#8217;m helping to make &#8230;.. &#8221; Yes, but just because you think your personal story is so special doesn&#8217;t mean that there are many other companies out there that don&#8217;t have the same story, but have been communicating it for a long time, have done advertising and have large PR budgets, where many PR consultants share the stories with journalists on a daily basis. And here we are again at the marathon: Good communication and PR work depends on constantly and reliably feeding the media with stories. The more often I present the company name with a story to journalists, the more they trust that the company is really reliable and has a special expertise in its segment.<br \/>\nTherefore an important and relevant hint in the matter of PR: Who wants to be considered here, should not be quiet, but should put his communication in capable and good PR consultant&#8217;s hands with strategy and conception. Mika Mondo is the right partner for you!<\/p>\n<p>Mika Mondo GmbH<br \/>\nMarkgrafenstra\u00dfe 36<br \/>\n10117 Berlin<\/p>\n<p>hello@mikamondo.com<br \/>\n+49 30 2576 2050<\/p>\n<p><a href=\"https:\/\/de.linkedin.com\/company\/mikamondo\" target=\"_blank\" rel=\"noopener\"><br \/>\nLinkedin<br \/>\n<\/a><br \/>\n<a href=\"https:\/\/piabo.net\/\" target=\"_blank\" rel=\"noopener\"><br \/>\nProduct-hunt<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The basics of PR Without a real story, no publication. And unfortunately, it&#8217;s not us who decide what a good story is, but the journalist. And no, even the best contact with a medium won&#8217;t help me place the mediocre story. No PR consultant is going to burn his or her good personal contacts with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":721,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":1,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"predecessor-version":[{"id":1521,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/643\/revisions\/1521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/media\/721"}],"wp:attachment":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}