{"id":646,"date":"2022-08-11T11:50:36","date_gmt":"2022-08-11T09:50:36","guid":{"rendered":"https:\/\/mikamondo.de\/2022\/08\/11\/communication-needs-strategy\/"},"modified":"2022-12-15T15:28:37","modified_gmt":"2022-12-15T14:28:37","slug":"communication-needs-strategy","status":"publish","type":"post","link":"https:\/\/mikamondo.de\/en\/communication-needs-strategy\/","title":{"rendered":"Communication needs strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"646\" class=\"elementor elementor-646 elementor-348\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bf52f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bf52f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ced46a\" data-id=\"6ced46a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ef5dbf elementor-widget elementor-widget-image\" data-id=\"0ef5dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"728\" height=\"751\" src=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2.png\" class=\"attachment-full size-full wp-image-580\" alt=\"Mika-Mondo_Logo-Weiss\" srcset=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2.png 728w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2-291x300.png 291w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9627dd6 umfrage elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9627dd6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c94994\" data-id=\"1c94994\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97f5823 elementor-nav-menu__align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"97f5823\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-97f5823\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-615\"><a href=\"https:\/\/mikamondo.de\/en\/\" class=\"elementor-item\">Mika Mondo<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-620\"><a href=\"https:\/\/mikamondo.de\/en\/#aboutus\" class=\"elementor-item elementor-item-anchor\">About us<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1033\"><a href=\"https:\/\/mikamondo.de\/en\/pr-packages\/\" class=\"elementor-item\">Packages<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-622\"><a href=\"https:\/\/mikamondo.de\/en\/#request\" class=\"elementor-item elementor-item-anchor\">Request<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-623\"><a href=\"https:\/\/mikamondo.de\/en\/#services\" class=\"elementor-item elementor-item-anchor\">Services<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2232\"><a href=\"https:\/\/mikamondo.de\/en\/newsroom\/\" class=\"elementor-item\">Newsroom<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2228\"><a href=\"https:\/\/mikamondo.de\/en\/public-relations-trends-for-2024\/\" class=\"elementor-sub-item\">Whitepaper<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-625\"><a href=\"https:\/\/mikamondo.de\/en\/blog\/\" class=\"elementor-item\">Blog<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1496\"><a href=\"https:\/\/mikamondo.de\/en\/faq\/\" class=\"elementor-item\">FAQ<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-7 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item wpml-ls-first-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-7-de\"><a href=\"https:\/\/mikamondo.de\/\" title=\"Switch to German\" aria-label=\"Switch to German\" role=\"menuitem\" class=\"elementor-item\"><img decoding=\"async\"\n            class=\"wpml-ls-flag lazyload\"\n            data-src=\"https:\/\/mikamondo.de\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/de.png\"\n            alt=\"German\"\n            \n            \n src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 18px; 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--smush-placeholder-aspect-ratio: 18\/12;\" \/><\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b19b9f5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b19b9f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d4bb8b\" data-id=\"0d4bb8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d3da0 elementor-widget elementor-widget-image\" data-id=\"55d3da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"853\" data-src=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Kommunikation-Strategie-scaled.jpg\" class=\"attachment-full size-full wp-image-582 lazyload\" alt=\"\" data-srcset=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Kommunikation-Strategie-scaled.jpg 2560w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Kommunikation-Strategie-300x100.jpg 300w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Kommunikation-Strategie-1024x341.jpg 1024w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Kommunikation-Strategie-768x256.jpg 768w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Kommunikation-Strategie-1536x512.jpg 1536w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Kommunikation-Strategie-2048x683.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/853;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89fec11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89fec11\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9e0af8\" data-id=\"f9e0af8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3634728 elementor-widget elementor-widget-elementskit-heading\" data-id=\"3634728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Communication needs strategy<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b725c5 elementor-widget elementor-widget-text-editor\" data-id=\"5b725c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the most important phrases in communications is, &#8220;You cannot NOT communicate!&#8221; Whether it&#8217;s about PR work, marketing, content management, public affairs or social media: A sensible methodology helps to sort and process communicative tasks and to develop implementable solutions.<\/span><\/p><h2>The communication concept<\/h2><p><span style=\"font-weight: 400;\">When we talk about strategic communication, we are talking about concepts for every kind of economic, political, social and cultural work. No matter if it is a company, an association, a celebrity or a citizen&#8217;s initiative &#8211; the creation of a communication concept applies to every conceivable task, with every conceivable sender.\u00a0<br \/><\/span><\/p><h2><span style=\"font-weight: 400;\">The right instruments<\/span><\/h2><p><span style=\"font-weight: 400;\">An integrated concept takes into account all available instruments from all areas: PR, marketing, internal and external communication and advertising. Whatever contributes to the solution and the achievement of the goal becomes part of the communication mix. It is important to reach the target groups with the appropriate messages and to be guided by the communication goals that have been set.\u00a0<\/span><\/p><h2>The right setting<\/h2><p><span style=\"font-weight: 400;\">All communication areas in the company should therefore work hand in hand and &#8220;cross-fertilize&#8221; each other&#8217;s plans and measures.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The following applies to PR work: A strategy should be drawn up for at least the next three months. Only then will PR goals be achievable. So anyone thinking about starting with PR should use this time frame as a benchmark. Of course, a one-off event or a trade fair appearance can be accompanied by PR. But what happens afterwards? Journalists have a short memory. If no further news comes from the company after that, someone else has already &#8220;hijacked&#8221; this part of the brain for himself and fills the information gap. Is that a vivid picture? Then it&#8217;s time to get started. Why don&#8217;t you make an appointment with us right now (hier Link zum Buchungstermin hinterlegen. We will be happy to advise you!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b90634 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b90634\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78bf6fd\" data-id=\"78bf6fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a730d8 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"3a730d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/mikamondo.de\/en\/the-basics-of-pr\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">The basics of PR<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/mikamondo.de\/en\/pr-checklist-before-you-start\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">PR checklist before you start<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c93cab3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c93cab3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4fb7ce0\" data-id=\"4fb7ce0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4a776a elementor-nav-menu__align-start elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"d4a776a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font_9\"><span class=\"color_11\">Mika Mondo GmbH<\/span><br \/><span class=\"color_11\">Markgrafenstra\u00dfe 36<br \/>10117 Berlin<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-79f561d\" data-id=\"79f561d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cddbb18 elementor-widget elementor-widget-text-editor\" data-id=\"cddbb18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font_9\">hello@mikamondo.com<br \/>+49 30 2576 2050<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a2b3a62\" data-id=\"a2b3a62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e3672e elementor-shape-circle e-grid-align-mobile-center e-grid-align-left e-grid-align-tablet-center elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"1e3672e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0e3c345\" href=\"https:\/\/de.linkedin.com\/company\/mikamondo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-product-hunt elementor-repeater-item-ab11d2c\" href=\"https:\/\/piabo.net\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Product-hunt<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-product-hunt\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Communication needs strategy One of the most important phrases in communications is, &#8220;You cannot NOT communicate!&#8221; Whether it&#8217;s about PR work, marketing, content management, public affairs or social media: A sensible methodology helps to sort and process communicative tasks and to develop implementable solutions. The communication concept When we talk about strategic communication, we are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":721,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/comments?post=646"}],"version-history":[{"count":0,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/media\/721"}],"wp:attachment":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/media?parent=646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/categories?post=646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/tags?post=646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}