{"id":654,"date":"2022-08-18T09:41:15","date_gmt":"2022-08-18T07:41:15","guid":{"rendered":"https:\/\/mikamondo.de\/2022\/08\/18\/the-difference-between-pr-and-marketing\/"},"modified":"2022-12-15T15:26:29","modified_gmt":"2022-12-15T14:26:29","slug":"the-difference-between-pr-and-marketing","status":"publish","type":"post","link":"https:\/\/mikamondo.de\/en\/the-difference-between-pr-and-marketing\/","title":{"rendered":"The difference between PR and marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"654\" class=\"elementor elementor-654 elementor-384\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bf52f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bf52f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ced46a\" data-id=\"6ced46a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ef5dbf elementor-widget elementor-widget-image\" data-id=\"0ef5dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"728\" height=\"751\" src=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2.png\" class=\"attachment-full size-full wp-image-580\" alt=\"Mika-Mondo_Logo-Weiss\" srcset=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2.png 728w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2-291x300.png 291w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9627dd6 umfrage elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9627dd6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c94994\" data-id=\"1c94994\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97f5823 elementor-nav-menu__align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"97f5823\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-97f5823\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-615\"><a href=\"https:\/\/mikamondo.de\/en\/\" class=\"elementor-item\">Mika Mondo<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-620\"><a href=\"https:\/\/mikamondo.de\/en\/#aboutus\" class=\"elementor-item elementor-item-anchor\">About us<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1033\"><a href=\"https:\/\/mikamondo.de\/en\/pr-packages\/\" class=\"elementor-item\">Packages<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-622\"><a href=\"https:\/\/mikamondo.de\/en\/#request\" class=\"elementor-item elementor-item-anchor\">Request<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-623\"><a href=\"https:\/\/mikamondo.de\/en\/#services\" class=\"elementor-item elementor-item-anchor\">Services<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2232\"><a href=\"https:\/\/mikamondo.de\/en\/newsroom\/\" class=\"elementor-item\">Newsroom<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2228\"><a href=\"https:\/\/mikamondo.de\/en\/public-relations-trends-for-2024\/\" class=\"elementor-sub-item\">Whitepaper<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-625\"><a href=\"https:\/\/mikamondo.de\/en\/blog\/\" class=\"elementor-item\">Blog<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1496\"><a href=\"https:\/\/mikamondo.de\/en\/faq\/\" class=\"elementor-item\">FAQ<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-7 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item wpml-ls-first-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-7-de\"><a href=\"https:\/\/mikamondo.de\/\" title=\"Switch to German\" aria-label=\"Switch to German\" role=\"menuitem\" class=\"elementor-item\"><img decoding=\"async\"\n            class=\"wpml-ls-flag lazyload\"\n            data-src=\"https:\/\/mikamondo.de\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/de.png\"\n            alt=\"German\"\n            \n            \n src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 18px; --smush-placeholder-aspect-ratio: 18\/12;\" \/><\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-97f5823\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-615\"><a href=\"https:\/\/mikamondo.de\/en\/\" class=\"elementor-item\" tabindex=\"-1\">Mika Mondo<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-620\"><a href=\"https:\/\/mikamondo.de\/en\/#aboutus\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">About us<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1033\"><a href=\"https:\/\/mikamondo.de\/en\/pr-packages\/\" class=\"elementor-item\" tabindex=\"-1\">Packages<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-622\"><a href=\"https:\/\/mikamondo.de\/en\/#request\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Request<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-623\"><a href=\"https:\/\/mikamondo.de\/en\/#services\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Services<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2232\"><a href=\"https:\/\/mikamondo.de\/en\/newsroom\/\" class=\"elementor-item\" tabindex=\"-1\">Newsroom<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2228\"><a href=\"https:\/\/mikamondo.de\/en\/public-relations-trends-for-2024\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Whitepaper<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-625\"><a href=\"https:\/\/mikamondo.de\/en\/blog\/\" class=\"elementor-item\" tabindex=\"-1\">Blog<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1496\"><a href=\"https:\/\/mikamondo.de\/en\/faq\/\" class=\"elementor-item\" tabindex=\"-1\">FAQ<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-7 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item wpml-ls-first-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-7-de\"><a href=\"https:\/\/mikamondo.de\/\" title=\"Switch to German\" aria-label=\"Switch to German\" role=\"menuitem\" class=\"elementor-item\" tabindex=\"-1\"><img decoding=\"async\"\n            class=\"wpml-ls-flag lazyload\"\n            data-src=\"https:\/\/mikamondo.de\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/de.png\"\n            alt=\"German\"\n            \n            \n src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 18px; --smush-placeholder-aspect-ratio: 18\/12;\" \/><\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b19b9f5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b19b9f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d4bb8b\" data-id=\"0d4bb8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d3da0 elementor-widget elementor-widget-image\" data-id=\"55d3da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"853\" data-src=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Marketing-Public-Relations-scaled.jpg\" class=\"attachment-full size-full wp-image-586 lazyload\" alt=\"Unterschied zwischen Marketing und Public-Relations\" data-srcset=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Marketing-Public-Relations-scaled.jpg 2560w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Marketing-Public-Relations-300x100.jpg 300w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Marketing-Public-Relations-1024x341.jpg 1024w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Marketing-Public-Relations-768x256.jpg 768w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Marketing-Public-Relations-1536x512.jpg 1536w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/08\/Mika-Mondo_Beitrag_Marketing-Public-Relations-2048x683.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/853;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89fec11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89fec11\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9e0af8\" data-id=\"f9e0af8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3634728 elementor-widget elementor-widget-elementskit-heading\" data-id=\"3634728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">The difference between PR and marketing<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b725c5 elementor-widget elementor-widget-text-editor\" data-id=\"5b725c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Oh, there&#8217;s a difference? It&#8217;s the same thing! &#8211; Is that also your opinion and are marketing and PR in your company in one management, or are even carried out by one person? Then keep reading, because there are some differences. These differences also make clear what the difference is to good PR work.<\/span><\/p>\n<h2>What is PR?<\/h2>\n<p>PR<span style=\"font-weight: 400;\"> stands for Public Relations &#8211; that is, the relationship with the public. At the same time, it also means all the steps a company takes to communicate with the public. This also means that PR leads to a company being remembered, or is responsible for how the company is talked about. The goal is of course that everyone is always talking about the company in a positive way and with a good and trustworthy overall view. PR work will always choose a factual and informative way of communication. We do not present a product or service as the &#8220;best&#8221;, &#8220;most unique&#8221; or &#8220;most exceptional&#8221;. Simply communicate the real advantages or features without exaggerations and slogans. Rule here: The truth should be communicated at all times.<\/span><\/p>\n<h2>What is Marketing?<\/h2>\n<p>Marketing<span style=\"font-weight: 400;\"> has as the concrete goal to provoke with its measures primarily the willingness to buy a product or a service. Of course, this also raises awareness for the company. However, with marketing, desire is primarily stirred up and the entire type of communication is focused on the fact that a product or service is immediately purchased. In marketing, therefore, we can always measure a direct effect. In advertisements or advertorials, therefore, the language used communicates precisely this advertising message, with slogans and superlatives. It is precisely this language that immediately triggers a clear defensive attitude in journalists and the advice to contact the advertising department. Because in ads, of course, you can speak as the company wants. Here it is clearly a matter of presenting products and companies in the most positive light possible, regardless of whether the statements are really true. After all, the point is to convince the consumer or users of what they should think and how they should act. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b90634 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b90634\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78bf6fd\" data-id=\"78bf6fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a730d8 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"3a730d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/mikamondo.de\/en\/goals-in-communication-a-formulation-guide\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Goals in communication &#8211; a formulation guide.<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/mikamondo.de\/en\/what-is-earned-media-versus-owned-media\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">What is earned media versus owned media?<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-502752e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"502752e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0266e8e\" data-id=\"0266e8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1498bc8 elementor-nav-menu__align-start elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"1498bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-1498bc8\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-628\"><a href=\"https:\/\/mikamondo.de\/en\/imprint\/\" class=\"elementor-item\">Imprint<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-627\"><a href=\"https:\/\/mikamondo.de\/en\/data-policy\/\" class=\"elementor-item\">Data policy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-626\"><a href=\"https:\/\/mikamondo.de\/en\/terms-and-conditions\/\" class=\"elementor-item\">Terms and conditions<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-1498bc8\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-628\"><a href=\"https:\/\/mikamondo.de\/en\/imprint\/\" class=\"elementor-item\" tabindex=\"-1\">Imprint<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-627\"><a href=\"https:\/\/mikamondo.de\/en\/data-policy\/\" class=\"elementor-item\" tabindex=\"-1\">Data policy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-626\"><a href=\"https:\/\/mikamondo.de\/en\/terms-and-conditions\/\" class=\"elementor-item\" tabindex=\"-1\">Terms and conditions<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-441190a\" data-id=\"441190a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d019490 elementor-widget elementor-widget-text-editor\" data-id=\"d019490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font_9\"><span class=\"color_11\">Mika Mondo GmbH<\/span><br \/><span class=\"color_11\">Markgrafenstra\u00dfe 36<br \/>10117 Berlin<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3d6c5d5\" data-id=\"3d6c5d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-566d137 elementor-widget elementor-widget-text-editor\" data-id=\"566d137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font_9\">hello@mikamondo.com<br \/>+49 30 2576 2050<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-14548af\" data-id=\"14548af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0948d4 elementor-shape-circle e-grid-align-mobile-center e-grid-align-left e-grid-align-tablet-center elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"e0948d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0e3c345\" href=\"https:\/\/de.linkedin.com\/company\/mikamondo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-product-hunt elementor-repeater-item-ab11d2c\" href=\"https:\/\/piabo.net\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Product-hunt<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-product-hunt\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The difference between PR and marketing Oh, there&#8217;s a difference? It&#8217;s the same thing! &#8211; Is that also your opinion and are marketing and PR in your company in one management, or are even carried out by one person? Then keep reading, because there are some differences. These differences also make clear what the difference [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":586,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/comments?post=654"}],"version-history":[{"count":0,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/media\/586"}],"wp:attachment":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/media?parent=654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/categories?post=654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/tags?post=654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}