{"id":656,"date":"2022-08-18T10:16:47","date_gmt":"2022-08-18T08:16:47","guid":{"rendered":"https:\/\/mikamondo.de\/2022\/08\/18\/what-is-earned-media-versus-owned-media\/"},"modified":"2022-12-15T15:29:11","modified_gmt":"2022-12-15T14:29:11","slug":"what-is-earned-media-versus-owned-media","status":"publish","type":"post","link":"https:\/\/mikamondo.de\/en\/what-is-earned-media-versus-owned-media\/","title":{"rendered":"What is earned media versus owned media?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"656\" class=\"elementor elementor-656 elementor-389\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bf52f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bf52f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ced46a\" data-id=\"6ced46a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ef5dbf elementor-widget elementor-widget-image\" data-id=\"0ef5dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"728\" height=\"751\" src=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2.png\" class=\"attachment-full size-full wp-image-580\" alt=\"Mika-Mondo_Logo-Weiss\" srcset=\"https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2.png 728w, https:\/\/mikamondo.de\/wp-content\/uploads\/2022\/05\/Mika-Mondo_Logo-Original_1@3x-2-291x300.png 291w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9627dd6 umfrage elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9627dd6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c94994\" data-id=\"1c94994\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97f5823 elementor-nav-menu__align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"97f5823\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; 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--smush-placeholder-aspect-ratio: 2560\/853;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89fec11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89fec11\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9e0af8\" data-id=\"f9e0af8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3634728 elementor-widget elementor-widget-elementskit-heading\" data-id=\"3634728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">What is earned media versus owned media?<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b725c5 elementor-widget elementor-widget-text-editor\" data-id=\"5b725c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Traditionally, the communications or PR department is responsible for long-term, reputation-building initiatives. Their goal is to generate earned media, which is organic third-party coverage that ideally has a positive impact on the company&#8217;s reputation. The company has little to no control over whether and how content is published. Personal contacts can at least facilitate access to the medium. But no matter how good a direct contact is, the decisive factor for publication is always the news value that the message has. So the success of a placement always depends on how relevant the content is for the journalist and the medium.&nbsp;<\/span><\/p>\n<h2>Earned Media<\/h2>\n<p>Earned media<span style=\"font-weight: 400;\"> can be very effective, for example, because a recommendation in a journalistic article is perceived as more credible and can be picked up and used in the journalist&#8217;s own media. Criticism in traditional media can also have a big impact. In order to package messages well, companies often rely on storytelling when advertising in print media.&nbsp;<\/span><\/p>\n<h2><b>Owned media<\/b><\/h2>\n<p>Owned media<span style=\"font-weight: 400;\"> refers to all of a company&#8217;s own channels, such as its corporate website, blog, and social media profiles. Recently, owned media has also increasingly been used for content that the company creates itself, which can then in turn be integrated into earned or paid media. For example, the content of a blog post could show up in a press release or sponsored article. The content does not necessarily have to be in text form only, but can be audio-visual. The basic rule here is: Quality over quantity. It is always important &#8211; even with earned media &#8211; to know the target group exactly and only publish content that interests them. 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elementor-top-section elementor-element elementor-element-39bf5ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39bf5ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-056f513\" data-id=\"056f513\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07befa7 elementor-nav-menu__align-start elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"07befa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-07befa7\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-628\"><a href=\"https:\/\/mikamondo.de\/en\/imprint\/\" class=\"elementor-item\">Imprint<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-627\"><a href=\"https:\/\/mikamondo.de\/en\/data-policy\/\" class=\"elementor-item\">Data policy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-626\"><a href=\"https:\/\/mikamondo.de\/en\/terms-and-conditions\/\" class=\"elementor-item\">Terms and conditions<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-07befa7\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-628\"><a href=\"https:\/\/mikamondo.de\/en\/imprint\/\" class=\"elementor-item\" tabindex=\"-1\">Imprint<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-627\"><a href=\"https:\/\/mikamondo.de\/en\/data-policy\/\" class=\"elementor-item\" tabindex=\"-1\">Data policy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-626\"><a href=\"https:\/\/mikamondo.de\/en\/terms-and-conditions\/\" class=\"elementor-item\" tabindex=\"-1\">Terms and conditions<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-dc69d9b\" data-id=\"dc69d9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8257ecb elementor-widget elementor-widget-text-editor\" data-id=\"8257ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font_9\"><span class=\"color_11\">Mika Mondo GmbH<\/span><br \/><span class=\"color_11\">Markgrafenstra\u00dfe 36<br \/>10117 Berlin<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2fc3bae\" data-id=\"2fc3bae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-517b11f elementor-widget elementor-widget-text-editor\" data-id=\"517b11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font_9\">hello@mikamondo.com<br \/>+49 30 2576 2050<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d36f135\" data-id=\"d36f135\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d82ad0b elementor-shape-circle e-grid-align-mobile-center e-grid-align-left e-grid-align-tablet-center elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"d82ad0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0e3c345\" href=\"https:\/\/de.linkedin.com\/company\/mikamondo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-product-hunt elementor-repeater-item-ab11d2c\" href=\"https:\/\/piabo.net\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Product-hunt<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-product-hunt\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is earned media versus owned media? Traditionally, the communications or PR department is responsible for long-term, reputation-building initiatives. Their goal is to generate earned media, which is organic third-party coverage that ideally has a positive impact on the company&#8217;s reputation. The company has little to no control over whether and how content is published. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":587,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/comments?post=656"}],"version-history":[{"count":0,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/posts\/656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/media\/587"}],"wp:attachment":[{"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/media?parent=656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/categories?post=656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mikamondo.de\/en\/wp-json\/wp\/v2\/tags?post=656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}