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2023 is the year of PR executives and teams
2023 is the year of PR executives and teams For years, PR and communications have been grouped under the marketing department. This makes sense as all three functions play a role in shaping the brand, which is ultimately the responsibility of marketing. Additionally, the nature of PR and marketing often involves content creation and communication […]
Trends in PR
Trends in PR Trends in PR The public relations (PR) industry is in a constant state of change, especially in times of digitalisation. New technologies and digital communication tools offer more and more possibilities to make the work of PR agencies more effective and efficient. In the following, some trends in PR are presented and […]
