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3 ways to use your communications budgets properly during a recession
3 ways to use your communications budgets properly during a recession First and foremost, this is not the time to cut budgets! The increasing uncertainty brought on by the current economic situation since the start of the war in Ukraine will certainly continue. Especially also until inflation has stabilized and/or interest rates have been raised. […]
What is earned media versus owned media?
What is earned media versus owned media? Traditionally, the communications or PR department is responsible for long-term, reputation-building initiatives. Their goal is to generate earned media, which is organic third-party coverage that ideally has a positive impact on the company’s reputation. The company has little to no control over whether and how content is published. […]
