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Communication needs strategy
Communication needs strategy One of the most important phrases in communications is, “You cannot NOT communicate!” Whether it’s about PR work, marketing, content management, public affairs or social media: A sensible methodology helps to sort and process communicative tasks and to develop implementable solutions. The communication concept When we talk about strategic communication, we are […]
The basics of PR
The basics of PR Without a real story, no publication. And unfortunately, it’s not us who decide what a good story is, but the journalist. And no, even the best contact with a medium won’t help me place the mediocre story. No PR consultant is going to burn his or her good personal contacts with […]
