What is the SWOT analysis

What is the SWOT analysis Basically, it is about the internal and external view of a company. Wikipedia explains it in a simple and straightforward way: The SWOT analysis (acronym for Strengths, Weaknesses, Opportunities and Threats) is a strategic planning tool. It looks at strengths and weaknesses, the view inwards and the actual goal, which […]
PR checklist before you start

PR checklist before you start You have decided to start with PR and want to prepare yourself and the agencies or partners you are speaking to ideally for your wishes and goals in terms of communication? Then you need to prepare answers to a series of questions. These answers alone will provide you with a […]

