Utilize Social Media to Network with Journalists and Publicists

Networking with journalists and publicists can be an essential part of promoting your business, reaching the public, and increasing your brand’s reach. But it is often hard to do so, as it can require a lot of time and effort. Utilizing social media can be a great way to network with journalists and publicists without the same time commitment. Here are a few tips to do so

• Showcase your expert knowledge on social media.
• Share thought-leadership pieces, as well as other pieces related to your niche
• Create relationships with media outlets/influencers in your field
• Tag influential journalists and publicists
• Make sure your content is interesting and engaging
• Stay up-to-date with trends and news related to your niche
• Be proactive and build relationships with journalists and publicists. 

The right PR agency will reach out to journalists and publicists to pitch your story ideas, or to simply establish connections. They will start a dialogue with them, and continue to build the relationships. This will help you get more press coverage, as the journalists and publicists will be more familiar and willing to work with you.