You have decided to start with PR and want to prepare yourself and the agencies or partners you are speaking to ideally for your wishes and goals in terms of communication? Then you need to prepare answers to a series of questions. These answers alone will provide you with a suitable briefing with which you can also approach various PR agencies that need precisely these answers in order to be able to advise you efficiently and in a goal-oriented manner. In addition, this PR checklist also leads to the fact that you get clarity for you and know what your communication goals are.
Have you compiled all the answers? Have you informed all stakeholders in the company about your plan? Does everyone agree with the answers to these questions? Then go ahead and find PR partners to talk to.
And yes, the budget question is very important. Not because we want to offer you particularly expensive PR packages, but because we want to know what we can offer in the first place. It doesn’t help to let the budget question be ignored. Only on the basis of this figure we can offer you the most suitable PR package. And even more important: Be as transparent and honest as possible.
Mika Mondo GmbH
+49 30 2576 2050