PR as a problem solver
27. March 2023
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PR as a problem solver In today’s highly competitive business world, it is crucial for companies to have a strong presence in the market and
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As a general rule, PR is a marathon, not a sprint.
Anyone who thinks they can win the media for themselves immediately with a press release will fail in this attempt – unless the release is so unique, special, stand-out and is out-of-this-world that no one out there in the wide range of media can afford not to report on it. That’s usually very very rarely the case. And let’s face it, who invents anything that stands out like that these days? And unless my name is Elon Musk or I’m broadcasting from a space station, I have to have very good contacts or a reasonably good PR story to be heard by the media. In this Mika Mondo PR blog, we explain how good communication works, what to look out for, what the pitfalls are, and what PR trends are out there in the media world.
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2023 is the year of PR executives and teams
6. March 2023
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2023 is the year of PR executives and teams For years, PR and communications have been grouped under the marketing department. This makes sense as
Trends in PR
2. March 2023
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Trends in PR Trends in PR The public relations (PR) industry is in a constant state of change, especially in times of digitalisation. New technologies
PR in the DACH region
19. January 2023
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PR in the DACH region Many companies ask themselves whether they have to work with one or three PR agencies for Germany, Austria and Switzerland.
3 ways to use your communications budgets properly during a recession
13. October 2022
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3 ways to use your communications budgets properly during a recession First and foremost, this is not the time to cut budgets! The increasing uncertainty
What is earned media versus owned media?
18. August 2022
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What is earned media versus owned media? Traditionally, the communications or PR department is responsible for long-term, reputation-building initiatives. Their goal is to generate earned
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